Saturday, March 3, 2012

Pharmacy a Critical Component in Kroger's Strategy.(Company Profile)

CINCINNATI -- Pharmacies have been a key traffic builder for Kroger Co.

The retailer's commitment to food/drug combination stores has pushed its pharmacy count to 1,062 out of a total store count of 1,392.

Prescription drug sales have provided a significant contribution to the chain's overall growth, says a Kroger spokesman, noting that pharmacy volume has propelled sales gains for over-the-counter drugs and toiletries. To tap the growth potential of the H&BA market, the retailer has expanded its O-T-C and toiletries sections, while also developing an extensive line of private label nonprescription medications. Volume of the store brand items, which carry the …

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