AD Beat: Cap One Pins Hope on NYC: Capital One's new ad campaign is everywhere, just like its ATMs and branches now that its North Fork acquisition is closed.

There are some cardinal rules when using public transportation, and right at the top of that list is not making eye contact with another rider. Thats one reason public transportation is such a good place for an ad campaign. Those commuters eyes have to land somewhere, and thus the chance to grab their attention, searing a companys brand into their heads.

Those who work and live in New York City and take public transportation have no doubt seen Capital One Banks new advertising blitz; its hard to miss. In subway stations and on trains, in yellow cabs, ferry boats, buses and at bus stops, Capital Ones pushpin and marathon campaigns are literally all over NYC. Our intent …